Creation Block

Discover Sevn

DESIGN:

Digital | UX Design | UI Design

CLIENT:

World Travel & Tourism Council

ROLE:

Visual Designer | Product Designer

The World Travel & Tourism Council (WTTC) aims to engage the New York City market—the most populous city in the United States—as a strategic effort to boost global tourism revenue.

❖ Challenge ❖

To reach a broad audience across the NYC metropolitan area and inspire them to travel internationally.

[ Solution ]

Developed a responsive travel guide website focused on providing trip advice, travel guidelines, destination insights, and inspiration called Discover Sevn.

To drive awareness and engagement, a series of digital display ads was created to resonate with the diverse New York City audience.

[ Digital Posters ]

To stand out in typically monotone ad environments, vibrant colors were incorporated to draw attention and evoke emotion.

The visuals featured an everyday person to create a relatable, human connection—conveying the message that, regardless of who you are, there’s always a reason to travel.

[ Web Pages ]

[ Design System ]

[ Interactivity ]

Interactive elements such as video content and personality carousels were incorporated to encourage user interaction.

The addition of gamification from the monthly trivia further enhanced engagement by introducing playful, incentive-driven experiences that keep users actively involved with the website.

❖ Results ❖

Since its launch, the Discover Sevn website has generated over 208K unique clicks and achieved a 42% increase in average session duration, reflecting a significant boost in user engagement.