Scramble For The Throne

Scramble For The Throne

DESIGN:

Print | Social Media | Motion

CLIENT:

KIN29

ROLE:

Visual Designer | Motion Designer

KIN29, a Japan-based company, sought to introduce its line of 1/6 scale figurines—based on the popular wrestling-themed anime and manga Kinnikuman—to the American market. The promotion focused on one of its most pivotal story arcs: Scramble for the Throne. This arc features a compelling lineup of six characters, each closely connected to the series' protagonist.

KIN29, a Japan-based company, sought to introduce its line of 1/6 scale figurines—based on the popular wrestling-themed anime and manga Kinnikuman—to the American market. The promotion focused on one of its most pivotal story arcs: Scramble for the Throne. This arc features a compelling lineup of six characters, each closely connected to the series' protagonist.

❖ Challenge ❖

Achieving the right balance between realism and dynamic action in the visual design.

Achieving the right balance between realism and dynamic action in the visual design.

[ Solution ]
[ Solution ]

As Kinnikuman is also known for its distinct comedic elements, the creative direction needed to reflect both the intensity and unique personality of each of the six featured characters and their individual storylines.

As Kinnikuman is also known for its distinct comedic elements, the creative direction needed to reflect both the intensity and unique personality of each of the six featured characters and their individual storylines.

[ Creative Inspiration ]

Kinnikuman is all about burning spirit, a passion to fight for those he cares for, and the fiery theme would be no different by incorporating reds, yellows and oranges throughout the creative.

Wrestling is also known for its flair in the ring, so the idea was to encapsulate a larger than life feeling when it came to advertising one of the figurines while showcasing the dynamic poses of the characters.

Kinnikuman is all about burning spirit, a passion to fight for those he cares for, and the fiery theme would be no different by incorporating reds, yellows and oranges throughout the creative.

Wrestling is also known for its flair in the ring, so the idea was to encapsulate a larger than life feeling when it came to advertising one of the figurines while showcasing the dynamic poses of the characters.

[ Social Media ]
[ Alternate Social Posts ]
[ Stickers Seals ]
❖ Results ❖

Beyond the video content, the design layouts were crafted to be visually expressive—emphasizing motion and guiding the viewer’s eye from top to bottom to explore each character’s dynamic pose and backstory in detail.

More to explore
More to explore

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UX Design | UI Design

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UX Design | UI Design

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UX Design | UI Design

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Identity | Motion

Logo Identity

Identity | Motion

Logo Identity

Identity | Motion

Logo Identity