DESIGN:
Branding | Identity
CLIENT:
AFS Technology Hub
ROLE:
Brand Designer
❖ Challenge ❖
[ Typography ]
[ Two Environments ]
To support a more approachable and engaging experience—especially in contrast to traditional technology standards—a warm color palette was introduced along with secondary brand identities, named The Lab and The Foundry.
The idea was to create two distinct environment sets, each aligned with different compliance requirements, to help users make more informed and confident decisions.
[ Logo Colors ]
❖ Results ❖
Given the strict compliance requirements and varied development environments mandated by the federal government, the team was able to present content in a clear, digestible way while maintaining accuracy and regulatory alignment.
