Creation Block

Federal Bureau of Prisons

DESIGN:

Social Media | Motion

CLIENT:

Federal Bureau of Prisons

ROLE:

Visual Designer | Director of Photography

As part of its commitment to the First Step Act, Federal Bureau of Prisons (FBOP) collaborates with volunteers who generously contribute their time and talents. One of the agency’s key goals was to increase volunteer engagement each fiscal quarter.

❖ Challenge ❖

Encouraging an uninformed audience to volunteer their time within a prison institution—an environment that can naturally evoke hesitation or discomfort.

[ Solution ]

The team wanted to address those concerns and develop a strategic approach focused on shifting perceptions and building trust.

We did this by promoting a diverse range of volunteer skills through paid and organic social media campaigns.

[ BOP Shape ]

The combination of raster images and vector-based shapes was intentionally designed to evoke emotional connection and visual harmony.

The "BOP" shape emerged from this concept—by removing a corner from a square, we introduced a sense of movement and directional flow throughout each composition.

[ Organic Social ]

[ CRN Flyer & Email Outreach ]

The Community Reentry Network (CRN) was created by the FBOP to provide resources dedicated to connecting returning citizens with faith-based organizations that offer essential reentry. The goal was to build awareness of the site and develop trust with CRN member organizations by creating several flyers and emails.

A welcoming email would be sent to faith-based organizations whose information and services are listed on the CRN website, as well as a follow-up email to build familiarity with the CRN website and its goals.