DESIGN:
UX Design | UI Design
CLIENT:
YourTurn
ROLE:
Product Designer | Motion Designer
YourTurn is a mobile application designed for tabletop gaming enthusiasts seeking to connect with new players, as well as for local gaming businesses interested in hosting meetups and special events. The visual design draws inspiration from the storytelling elements of the Dungeons & Dragons series, a franchise best known for its iconic role-playing tabletop game.
To achieve this, FBOP promoted a diverse range of volunteer skills through paid and organic social media campaigns.
Challenge
The main challenge was encouraging players to step outside the comfort of their homes to engage in tabletop gaming with new people. While the prospect of making new friends who shared similar interests was appealing, many users were hesitant. Organizing in-person meetups often felt stressful and lacked a secure structure to ensure the safety and comfort of all participants.
Result
YourTurn offers a mutually beneficial solution for both players and local game store owners. It incentivizes players to meet at nearby participating stores, providing a safe and welcoming environment to connect with others. Players earn in-app credits for attending these meetups, which can be redeemed for real rewards. In turn, local shops benefit from increased foot traffic and community engagement.
